Newsflash: MMO’s make you grind.
(That new, informative and ground breaking statement should win me a blog-pulitzer, or blog-nobel, I am certain of it.)
Follow Up: People tend to not like grind.
MMOment of Truth: Grind equals profits for companies (both in the form of longer sub fee collection, and minimizing development costs)
Sad Truth: Inclusive of the above statements, MMO companies don’t treat their customers very well. [insert any analogy here that shows the longer a company forces a customer to wait for something, or to receive their item, or charges more to one customer for the same item than another customer, etc etc – the poorer the customer feels]
Solution 1: Develop a fun game that doesn’t have grind as it’s core, “innovating” feature (not going to happen anytime soon)
Solution 2: Enhance the experience with Real Money Transactions (community has a hard time accepting the current iterations of the model)
Solution 3: After the break! (oh, how I love cliffhangers)
Grind Access Hybridization. (GAH for short. You know you love that acronym. GAH!)
I am sure the statement “The first time you experience something in an MMO it is new, and hence not a grind” would be acceptable. I mean, The Nesingwary Quests were fun the first time. Repetitive killing, sure, but who knew what other beasts you would have to face – and what was at the pinnacle of the quest? Insert Nesingwary BC ver 2.0, and Nesingwary LK ver 3.0, and it’s not quite as exciting. The first character you level to max is the adventure, not so bad! When you have to repeat that content – not so good. GAH!
The first time you save up all your hard gold, master the AH to make more, and spend hours farming herbs/nodes for that final top up to buy a $5000 epic flying mount? Not so bad – it’s an achievement! The second or third time you have to do it? GAH!
Your first Giant Epic Purple Drop after beating a boss instance – thrilling! The 41st time you defeat that boss on your third max level character? (say it with me) GAH!
[editor’s note: I had a hard time sleeping last night, and dreamt of informercials. I’m sorry for bringing it here]
Grind Access Hybridization sounds so fancy! So intriguing! What in the hell does it do? Do you want to hear more?
Well, here you go! You lifelong WoW players won’t believe this, and it is sooo crazy – but it will ease the grind and make you feel all pretty, popular and important!
BOA. Bind on Account. All your items – vanity, collected, earned, tradeskills, titles, mounts, rep grinds, levels, instance access – you name it – if you have done it once, you don’t have to do it again – IF you don’t want to! The Grind Access Hybridization model rewards customers without marginalizing content (heck, if you have done it once that is fair enough). You can pass that epic mount from character to character. You can pass that epic armor/weapon to anyone on your character select screen (if useable by that class). Since you have such limited content, you allow your customers to enjoy that limited content in the context (characters) that they choose. Hey, they already did it at least once – why force them to do it again?
GAH, it’s so simple.
Buy now, limited quantities, and if you purchase in the next 15 minutes you receive the album “All the MMO’s I’ve loved before” absolutely free.