A phenomenon is sweeping the world right now. Kids, adults, politicians, celebrities, baristas, judges, landscapers – hell, just about everyone – is dumping a bucket of ice water over their heads. After doing so, they nominate some friends to also dump ice water buckets over their heads (typically within 24 hours). All of this bucket dumping is for a good cause – it is to raise funds for ALS. The “rules” are if you didn’t dump a bucket you have to donate money instead. Most are donating AND dumping water. There are Instagrams, videos on Facebook, twitter – all over. Everywhere except Blaugust.
To date it has raised almost 90 million dollars. Not bad at all.
The story here is great – and it’s time to bring it to Blaugust.
First off – what is ALS?
Amyotrophic lateral sclerosis (ALS), often referred to as “Lou Gehrig’s Disease,” is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed.
I watched a YouTube video of someone recently diagnosed and it runs in his family. He shared how scared he was because typically you live 2-6 years after diagnosis. Here is that video – it is very powerful because it comes from someone with ALS. (You HAVE to watch past the 2 min mark. Skip past the male-bikini car wash if you must.)
There have been a lot of fun and interesting ones. Here is Leonardo DiCaprio (compliments of David Beckham) who adds in a social justice twist and challenges the CEOs of major gas companies AND the Prime Minister of Canada.
Patrick Stewart declines in the most fitting, sophisticated way that you would expect him to. At least he wrote a cheque (probably big!)
There have been a lot of “ice bucket fails” as they call them, but really, as long as the money is being donated who is to judge at a person’s skill of dumping ice cold water (or getting dumped on). They add some humor.
And some Epic ones – check out Paul Bisonette from the Phoenix Coyotes!
So I am even going to depart from my norm here. I am a pretty private when mixing my private life and my blogging life. I have always had a level of discomfort with my career and my hobby and in “my generation” it was (is) often unfairly looked down upon. So while I talk about my family here often I do post under a gaming name and tend to keep things as my “other life”. Anyway – I was challenged four or five times through my social circles and work, and even my entire family was challenged so we did it together (and had some fun with it).
That isn’t my normal hair – or outfit!
Remember – you don’t have to dump a bucket of ice water over your head if you choose to donate!