40% off offer for me to give to a friend.
I stopped playing GW2 months ago.
Use data! Incent me to come back! For data driven companies (or at bare minimum, data-capable companies) I am not sure how MMOs use their data effectively on subscribers (if at all)). MMOs do a crappy advertising job. I know how companies use consumer data to connect with their customers. It’s really simple, and can be effective.
It’s a waste of an email to give a guy who isn’t guilded and hasn’t logged in in months a 40% off the game offer for someone else. Give me some coins to spend in the store (or something) and I might check it out. I am not going to give a coupon to a friend for a game I don’t even play.