Tag Archive: pumped up kicks

Blizzzard (Im)mortal

I was away for two weeks. Long flights, late nights, time zones, work, play. Good times. As always when I step away from the blog I miss writing. Because of the kind of trip I had I don’t have a ton to write about – but I did follow a lot of the Blizzcon announcements, the subsequent grumblings, and all. So with a two weeks away post you get a bullet point paragraph post!

  • Blizzcon

Not surprisingly, underwhelming.  Almost seems like “what’s the point” of having a convention if you have nothing great to share. A simple “We aren’t having a convention. We are going to continue to monetize existing games, and even revive an old one to monetize further! Also, we will put a game already on it’s last legs into mobile format and find new ways to monetize it!). No one is surprised.

Well, Blizzard fans are. And here is where I say “reality check” time.

Blizzard is a digital company. You should not expect them to treat you like a friend, or a loyal customer. They have spent years not treating loyal customers like most other companies have to treat loyal customers. North America is not the main focus market anymore. There is far more growth other places in the world – countries that have billions of people who game more on mobile. You should not be surprised (or disappointed). Digital companies are the worst at treating loyal fans, because fans are happy with information over incentives. Ask anyone who has a loyalty card from their favourite restaurant what the bonus is – you spend  money there, and you get rewarded. The more you spend the more rewards you get.

Digital companies only take.

This is NOT sour grapes on my part. Although I have long argued that gaming companies would do well to treat loyal customers as loyal customers they continue to value the person who plays one title for ONE month as the equivalent of a customer who has played 4 blizzard titles, some for a decade (or more) as the new guy on the street. They can afford the churn and burn in the global marketplace. I am not disappointed because this is exactly what I expect Blizzard to do – make the most amount of money for the least amount of effort.

They are making mobile Diablo because they need to monetize Diablo. And a mobile game is far easier, cheaper, and faster to build than a full blown game. They have probably run the numbers and have sorted that a mobile Diablo would make more money than a full PC version of Diablo anyway. They have or they wouldn’t be doing it.

  • Alpha Breach

I was invited to a second Alpha, of the technical variety, called Breach. I am looking forward to it. Right now testing seems to be focused as every time I have tried to log in the servers have been down. There are no secrets here, you can stream the Alpha, so I can talk about it all I want. Co-op, 4 player, RPG, classes. Heck, might be fun. We will see. I will share more when I can.

  • Secret Alpha

The other, Alpha that can’t be named, unless you are clever like Bhagpuss, has been a fun experience. I am worried it is one of the “more fun without other people” experiences, as it is a PVP game and right now I have time and space to explore and sort things out. I can see a future of roaming gankers and no room to breathe. Yes, I know, MMORPG MEANS OTHER PEOPLE. Except when it doesn’t. Like every PVE MMORPG right now. Still, advancing and learning is fun. There is some mystery. There is a lot of work left to do. Looking forward to when we can talk about it. On a side note, am I the only one that thinks that Survival PVP games only really work on terrain that is randomly generated? (Else people just find and fight over the “best” spots…)

  • Diablo III for reals

Somewhat ironically I have been playing a bit of D3 because I never did level a class on my PC version. And with the lack of  a WoW sub right now was looking for games to mess around in that I already have. Which has largely been taken up by the Secret Alpha and the Alpha I can’t access yet. Still, It is fun which had me itching for a not 5 year old RPG….

  • Path of Exile

Free to play, I have been trying it. It’s not so bad. I know there is a ridiculous amount of complexity to it that I am quickly picking up on the learning curve. Not sure where to stick or how long it will, but it is a time passer and fun to play back to back with D3.

  • MTGA

Daily play, get my packs, build my decks. It’s the best card game out there. Funny on what is old is new again – when I first started I was playing a Golgari Explore deck which was ok, but not really competitive with the control decks and aggro red decks of the time. I had to build my deck to be unwieldy to ensure I had win conditions vs the decks I was seeing a lot of. Fast forward to Ravnica, and I am back to using that deck and not facing the same problems I had before as people are playing base Ravnica decks for the most part. Perhaps it is true that I just got actual experience during those hundreds of hours of play “testing”. It’s an easy and quick play to get through every day. Fun when your deck gets the right cards in the right order and things go swimmingly. I still hate the quick quitters though and enjoy playing it out to the end.

Big roundup, glad to be back – did you miss me?