Tag Archive: Blue Ocean Strategy

Destiny – A Game With No Competitor

It did strike me as odd, as I played through the Destiny 2 ‘beta’ on PC last night that no other company has tried their hand at taking dollars away from Destiny.  This is quite shocking, actually, when you think about it. Gaming studios are much like movie studios – they tend to launch the same kind of movies and themes around the same time to not lose out on market share and dollars. We see this all the time in gaming too. Overwatch and Paladins are fighting for the resurgent twitchy team shooting space originally built by Team Fortress 2, and you can add Gigantic and Lawbreakers to that list as well (among others). Success breeds spawns of similar design, some of which may end up being more successful than the original. There is effort to do this, at bare minimum.

League of Legends popularity spawned DOTA 2, Heroes of the Storm, SMITE, and a whole other slew of MOBAs. There are usually a lot of competition among popular genres at any given time. This is why it completely shocks me that no other studio is battling for the CO-OP RPG-PVE shooter environment that Destiny has built. There isn’t a title I know similar to Destiny and when there is a multi-billion dollar property out there, ripe to cash in on and around, I just can’t fathom why other studios aren’t taking a shot at the space.

There are really low hanging fruit to capture here. Destiny 2 still refused to offer LFG matchmaking for their Raids – arguably the most requested feature by the player base. It was completely ignored in favor of a method of picking up singles into pre-made groups. This was clearly done so they could save themselves the man hours of tweaking the difficulties of the raid and/or reprogramming rewards based on difficulty. The entire rest of the game is already based on auto-matchmaking so we know there is no  lack of expertise or network code for it. With their ties to Blizzard there is also internal expertise on how to do a proper casual raid LFG style stystem. I still haven’t seen the raids in Destiny 1 (and I never will) and that will most likely be the same in D2. In this day and age of accessibility it just doesn’t make sense. Less than 20% of players were able to enjoy that content.

The road less traveled?

The second improvement is still the story. While they plan on much improving the narrative in Destiny 2 they did double down on the zombie narrative, that I made a complete mockery of, way back in 2014 when it launched. The story was so broken upon launch that the best sense we could make of it is that we are a zombie army, arisen to terrorize the universe. It made as much sense as what they were offering at the time. In Destiny 2, Bungie actually enforced silliness that with the Zavala origin story video showing that Guardians are indeed, immortal. He dies, is brought back to life, keeps fighting, dies, rinses, repeats. Not at any one point do the bad guys try to really, really kill him. They shoot him once and then walk away. (cut off the head, burn the body, launch into space… try SOMETHING).  I also made fun of this more recently as it continues to be completely absurd. In Destiny 2 the story does revolve around losing the ability to be reincarnated and I sincerely hope that is gone for good, and this is Bungie’s way of finally killing off the immortal zombie apocalypse from a good-guy perspective narrative.

Every time I complain about the story, I feel compelled to mention how every other part of the game works near perfectly – from the missions, to the open world mission opportunities, to the RPG aspects, and tight shooting mechanics. I know it sounds silly to say this next line – but it is a multi-billion dollar franchise that hasn’t even met it’s full potential yet. Which is why I wish another studio would take a crack at it, to build upon the solid foundation. With Destiny 2 feeling more like an expansion than a whole new game at this point there are probably a lot of  Destiny players open to a new experience as well.

And for some reason, no one is interested in giving them a run for their money, to take a piece of the pie, or to build something even more coherent, tangible, and fun.

That shocks me more than the terrible story narrative.