New Metrics – WoW Sub Edition
I remember fondly when bloggers and gaming media roasted Turbine for reporting the millions of characters made in gameto show how successful they were doing.
Then Activision reports this gem:
“World of Warcraft MAUs for 2016 grew 10% year on year, with fourth quarter MAUs spiking to 20% year on year growth. In terms of hours played, the MMORPG saw figures better than Legion’s launch month, and better than any non-launch month in the franchise’s history.” (courtesy link here, italics are mine.)
In terms of hours played – the new subscription metric! Sorry, made me giggle. Just say how many active subscribers you have by region, will you? I am sure it is a hefty number that will make everyone proud. Especially investors.
That number is going to go down by about 10-15 per week as I am now finally completing story missions in SWTOR since they have upped XP gains by 250% until April 10th – even for free to play accounts. I finished Tython in about 1 hour yesterday. Looking forward to seeing how many class story lines I can complete in the time frame – it’s my dream single player RPG outside of Mass Effect. I like Star Wars. And old Bioware single player games. This XP boost makes the game playable for me as the way it always should have been.